How to Make Your Perfume Last All Day

A great fragrance should last from morning to midnight. If yours fades too soon, the problem is rarely the perfume — it’s the application.

Apply to moisturised skin: hydrated skin holds scent far longer. Aim for pulse points, where warmth helps the fragrance bloom. And never rub your wrists together — it crushes the top notes.

For serious longevity, mist a little onto your clothing and hair, which hold scent longer than skin. Store your bottle away from heat and light, and a TIFCO fragrance will reward you for years.